ARIENI'S ROTI JALA
The Cara to Arieni's Roti Jala
We designed the brand identity by taking visual cues from
the shape and the act of making Roti Jala itself.
The result is a myriad of shapes and strokes hinting at
the handmade nature of this staple.
They’re paired with roti-jala-complementing colour tones
for a bright and sophisticated look.
Adrien Kent, Suekmei Chai
Zahin Zaini, Jiayin Teo
Kuala Lumpur — Bangsar